Discursive construal of food future in English media
https://doi.org/10.51955/2312-1327_2022_3_125
Abstract
The paper highlights prognostic potential of English analytical mediatexts with the buzz topic Plant based food. Of particular concern in the study is framing in media coverage of what the future of food will look like. The paper considers key role of media narratives in constructing and contesting visions of ‘better’ meat-free food future. Meatless future is predicted to be good for people, animals and the planet. Our analysis reveals linguistic means and construal operations of shaping a better food future forecast with the key focus on the shift towards plant-based eating and its benefits for the health, environment and animals. The paper reveals the prognostic and pragmatic potential of the references to the epistemic authorities, specific statistics and nominal compounds like fake meat and meatless burger in shaping the future of food. The study brings into focus plant food trend forecasting. The results obtained contribute to the study of discursive control and management of the more responsible food choice of the recipients
About the Authors
Tatiana I. Semenova
Irkutsk State University
Russian Federation
Russian Federation
Doctor of Sciences (Philology), Professor
1, Karl Marx Str, Irkutsk, 664025
Larisa V. Proskurnina
Irkutsk State University
Russian Federation
Russian Federation
Postgraduate
1, Karl Marx Str, Irkutsk, 664025
References
1. Аikhenvald A. Y. (2004). Evidentiality and Challenges. Linguistics Today Facing a greater challenge. Amsterdam: John Benjamin’s Publishing Co, P. 1-29.
2. Arutyunova N. D. (1999). The language and the human world. 2nd ed., rev. Moscow: Yazyki russkoy kul'tury, 896 p. (In Russian)
3. Arutyunovа N. D. (2011). Future in the language. Logical analysis of language. Linguofuturism. Language view into the future. Moscow, P. 6-14. (In Russian)
4. Arhipova A. A. (2015). Features of the Forecast Strategy (Based on Economic Articles in Modern French). Science Journal of Moscow State Linguistic University. Linguistics and literary criticism. 6 (717):95-106. (In Russian)
5. Bajkulova A. N. (2018). Forecast as a subgenre in print media and their electronic versions. Genres of speech. 4 (20): 286-293. (In Russian)
6. Bajkulova A. N. (2017). Persuasive Forecasts and Scenarios in Mass Media Political Discourse (Functions and Means of Expression). Media linguistics. 1 (16): 31-39. (In Russian)
7. Coveney J. (2014). Food. London and New York: Routledge, 108 p.
8. Dankova N. S., Dubrovskaya T. V. (2016). Forecasting strategy as a means of representing the judiciary in the media. Science Journal of Belgorod State University. Series: Humanities. 21(242): P. 90-97. (In Russian)
9. Dejk van T. A.(1989). Yazy`k. Poznanie. Kommunikacziya. Moscow: Progress. 312 s. (In Russian)
10. Dijk T. A. van. (2014). Discourse and Knowledge: A Sociocognitive Approach. Cambridge University Press, 549 р.
11. Dijk T. A van. (2015). Discourse and Power. Representation of the dominance in language and communication. 2nd ed. Moscow: URSS: Knizhnyj dom «LIBROKOM», 340 p.(In Russian)
12. Dobrosklonskaya T. G. (2016). News discourse as an object of media linguistic analysis. Discourse of modern mass media in the perspective of theory, social practice and education: II International Scientific and Practical Conference. Actual problems of modern media linguistics and media criticism in Russia and abroad: II International Scientific Seminar. Belgorod, P. 13-22. (In Russian)
13. Dobrosklonskaya T. G. (2020). Media linguistics: theory, methods, directions. Intellektual'naya izdatel'skaya sistema Ridero. 180 p. (In Russian)
14. Fairclough N. (1992). Discourse and Social Change: Polity Press, Cambridge, 259 p.
15. Fake Meat: The Future of Food? // [Electronic resource]. – URL: https://www.bbvaopenmind.com/en/science/environment/fake-meat-the-future-of-food/ (дата обращения: 16.01.2022).
16. Fake Meat Will Save Us // [Electronic resource]. – URL: https://www.nytimes.com/2019/06/21/opinion/fake-meat-climate-change.html (дата обращения: 18.03.2022).
17. Food in 2050: bacon grown on blades of grass and bioreactor chicken nuggets // [Electronic resource]. – URL: https://www.theguardian.com/food/2020/jan/01/food-in-2050-bacon-grown-on-blades-of-grass-and-bioreactor-chicken-nuggets (дата обращения: 19.05.2022).
18. Hold the beef: How plant-based meat went mainstream // [Electronic resource]. – URL: https://www.theguardian.com/food/2020/feb/09/hold-the-beef-how-plant-based-meat-went-mainstream (дата обращения: 09.02.2022).
19. Inside the Impossible Burger: is the meat-free mega trend as good as we think? // [Electronic resource]. – URL: https://www.theguardian.com/food/2019/mar/14/impossible-burger-meat-from-cells-change-eating-habits (дата обращения: 21.05.2022).
20. Kozinceva N. A. (1994). Category of evidentiality (problems of typological analysis). Questions of linguistics. 3:92-104. (In Russian)
21. Kubryakova E. S. (2000). On the concept of discourse and discourse analysis in modern linguistics: a review. Discourse, speech, speech activity. Functional and structural aspects: a collection of reviews. Moscow: Institute of Linguistics RAS, P. 5-13. (In Russian)
22. Kubryakova E. S. (2004). Language and knowledge: towards acquiring the knowledge about language: parts of speech from the cognitive point of view. The role of language in the world cognition. Moscow: Yazyki slavyanskoy kul'tury, 560 p. (Language. Semiotics. Culture). (In Russian)
23. Kubryakova E. S. (2012). In search of the essence of language: cognitive research. Moscow: Znak, 208 p. (In Russian)
24. Knyazeva A. A. (2009). Texts about predicting the future as a type of prognostic texts. Science Journal of Herzen University. 114: 200-212. (In Russian)
25. Langacker R. W. (1987). Foundations of Cognitive Grammar. (Theoretical prerequisites ). Stanford: Stanford University Press, 540 p.
26. Laugh if you want, but the 'McPlant' burger is a step to a greener world // [Electronic resource]. – URL: https://www.theguardian.com/commentisfree/2020/nov/18/laugh-if-you-want-but-the-mcplant-burger-is-a-step-to-a-greener-world (дата обращения: 15.03.2022).
27. Lee D. (2004). Cognitive Linguistics: An Introduction. Oxford, New York: OUP, 223 p.
28. New plant-focused diet would ‘transform’ planet’s future, say scientists // [Electronic resource]. – URL: https://www.theguardian.com/environment/2019/jan/16/new-plant-focused-diet-would-transform-planets-future-say-scientists (дата обращения: 11.02.2022).
29. Our Meatless Future // [Electronic resource]. – URL: https://www.cbinsights.com/research/future-of-meat-industrial-farming (дата обращения 10.05.2022).
30. Panchenko N. N. (2018a). Media forecast in information and analytical texts. Modern discourse analysis. Belgorod, 3-2 (20): 45-51. (In Russian)
31. Panchenko N. N. (2018b). Features of the "forecast" genre in mass media discourse. Genres and types of text in scientific and media discourse: Sat. conference proceedings. Orel, 2018а. P. 126-136. (In Russian)
32. Panchenko N. N. (2019). Features of the functioning of the political forecast in the mass media discourse. Science Journal of Voronezh State University. Series: Linguistics and intercultural communication. 3:11-15. (In Russian)
33. Ryabczeva N. K. (2011). Tendencziya k intellektualizaczii v sovremennoj kul`ture // Lingvofuturizm. Vzglyad yazy`ka v budushhee. Moscow :Indrik, S. 110-123. (In Russian)
34. Plant-based diets and their impact on health, sustainability and the environment // [Electronic resource]. – URL: https://apps.who.int/iris/bitstream/handle/10665/349086/WHO-EURO-2021-4007-43766-61591-eng.pdf?sequence=1&isAllowed=y (дата обращения: 21.04.2022 )
35. Savickajte E. R. (2006). Discursive Characteristics of Prognostic Texts (Based on German Horoscopes): Abstract dis. …candidate of philological sciences. Voronezh, 26 p. (In Russian)
36. Semenova T. I. (2020). Knowledge Management in News Discourse: A Sociocognitive View. Science Journal of Volgograd State University. Ser.2. Linguistics. 5: 122-132. (In Russian)
37. Shevelevskij I. M. (2015). Economic and political forecast in modern media discourse (on the basis of business media). Science Journal of Tver State University. Series: Philology. 1: 216-220. (In Russian)
38. Solopova O. A. (2011). Cognitive-Discursive Prediction: Metamodel Development. Political linguistics. 2 (36): 171-175. (In Russian)
39. Solopova O. A. (2011a). Study of models of the future of Russia in political discourse. Political linguistics. 3(37): 51-57. (In Russian)
40. Solopova O. A., Voroshilova M. B. (2018). The Emotive Potential of a Prognostic Text (Based on British Political Discourse in the 19th Century). Communication Research. 4 (18): 141-157. (In Russian)
41. Tertychnyj A. A. (2017). Questions of the theory and practice of journalism. Т.6. 3: 306-319. (In Russian)
42. The diet for a healthy planet: what should environmentalists eat? // [Electronic resource]. – URL: https://www.theguardian.com/environment/2019/jan/27/environmentally-friendly-foods-samin-nosrat (дата обращения: 27.02.2022).
43. Trend of the year: Plant-based foods // [Electronic resource]. – URL: https://www.foodbusinessnews.net/articles/15105-trend-of-the-year-plant-based-foods (дата обращения: 15.03.2022).
44. What we eat matters: to change climate crisis, we need to reshape the food system // [Electronic resource]. – URL: https://www.theguardian.com/commentisfree/2019/oct/08/climate-change-food-global-heating-livestock (дата обращения: 24.05.2022).
45. Zheltukhina M. R. (2014). Cultivation of political media fears: myths and reality. The science of television. T.11: 27-47. (In Russian)
Review
For citations:
Semenova T.I., Proskurnina L. . Discursive construal of food future in English media. Crede Experto: transport, society, education, language. 2022;(3):125-141. (In Russ.) https://doi.org/10.51955/2312-1327_2022_3_125
Views:
26
JATS XML
Email this article 