Syntactic features of the advertising text (based on the English language)
https://doi.org/10.51955/2312-1327-2026-2-188
Abstract
The article is devoted to the analysis of syntactic features of English-language commercial advertising. Using the example of advertising texts on various topics, the article shows the specifics of constructing an advertising message at the syntactic level. The research material consists of 450 advertising texts published in Cosmopolitan, Elle USA, Home Style, The Art of Design magazines and posted on the Internet. The article emphasizes the significant impact of advertising texts and the importance of their organization, both in terms of lexical content and syntax. Based on the results of the analysis of the linguistic material, the authors come to the following conclusions: 1) the syntax of the English-language advertising text, including those devoted to design and interior items, clothing and accessories, is an effective means of influencing the target audience; 2) the choice of syntactic techniques used in advertising texts varies and is determined by the intention of advertisers, as well as the properties of the product advertised; 3) the main syntactic characteristics of an English-language advertising text are: at the sentence level – declarative, imperative, interrogative sentences (by purpose of utterance); simple, compound, complex sentences (by structure); at the level of syntax-based devices: ellipsis, parcellation, parallel constructions, rhetorical questions
About the Authors
Mariya Yu. Nekrasova
Institute of Social Sciences and International Relations, Sevastopol State University, 33 Universitetskaya St., Sevastopol, 299053
Russian Federation
Russian Federation
Cand. of Sci. (Philology), Associate Professor at the Department of Theory and Practice of Translation and Foreign Philology
Yulia P. Chalaya
Institute of Social Sciences and International Relations, Sevastopol State University, 33 Universitetskaya St., Sevastopol, 299053
Russian Federation
Russian Federation
Cand. of Sci. (Philology), Associate Professor, Associate Professor at the Department of Theory and Practice of Translation and Foreign Philology
Emilia P. Chechuy
Kherson State Pedagogical University, 7a Pokrovskaya St., Skadovsk, 275700
Russian Federation
Russian Federation
Cand. of Sci. (Philology), Head of the Department of Foreign Philology
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Review
For citations:
Nekrasova M.Yu., Chalaya Yu.P., Chechuy E.P. Syntactic features of the advertising text (based on the English language). Crede Experto: transport, society, education, language. 2026;13(2):188-204. (In Russ.) https://doi.org/10.51955/2312-1327-2026-2-188
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