Mass media text on healthy nutrition as a metaphorically marked sphere (based on the English language)
https://doi.org/10.51955/2312-1327_2022_4_99
Abstract
The article is devoted to the study of the metaphorically marked nature of the mass media text on healthy nutrition. The study is focused on the English-language texts published in British and American journals on healthy nutrition. Recognizing the relevance of the problem of healthy lifestyle in general, and healthy food, in particular, the author speaks of the existence within the mass media of certain language mechanisms that influence the worldview, ideals and values of the addressee, and, as a result, contribute to the popularization of the idea of healthy lifestyle. In this process, metaphor is given one of the key roles. The results of the analysis of actual material indicate the presence in the texts on healthy nutrition of anthropomorphic, nature-morphic, sociomorphic and artifact metaphorical models, characterized by its own set of metaphorical transformations and its own number of verbalizers. It is significant that in the case of nature-morphic, sociomorphic and artifact models of metaphor, the metaphorical meaning is actualized in the context with the help of nouns, while with anthropomorphic metaphor – by verbs. The paper presents quantitative data signifying the sample material and the frequency of the above-mentioned metaphor models
About the Author
Fairuz B. Akbaeva
North Caucasian State Academy, Pyatigorsk State University
Russian Federation
Russian Federation
Senior Lecturer, postgraduate student
36, Stavropolskaya, st., Cherkessk, 369000
9, Kalinin Av., Pyatigorsk, 357532
References
1. Akhrenova N. A. (2010). Metaphor in cognitive aspect. Bulletin of the Moscow State Regional University. Series: Russian Philology. 2: 7-13. (In Russian)
2. Balashova L. V. (2014). Russian metaphor: past, present, future. Moscow: Languages of Slavic culture, 496 p. (In Russian)
3. Baranov A. N. (2004). Metaphorical models as discursive practices. The Bulletin of the Russian Academy of Sciences: Studies in Literature and Language. Vol. 63. 1: 33-43. (In Russian)
4. Baranov G. S. (2007). Philosophy of metaphor. Kemerovo: Kuzbassvuzizdat, 472 p. (In Russian)
5. Budaev E. V. (2007). The formation of the cognitive theory of metaphor. Cultural Linguistics. Yekaterinburg. Issue 1: 16-32. (In Russian)
6. Cambridge English Dictionary. URL: https://dictionary.cambridge.org/ (accessed 13 June 2022).
7. Cameron L. (1999). Researching and Applying Metaphor. Cambridge Applied Linguistics Series. Cambridge: Cambridge University Press, 295 p.
8. Chudinov A. P. (2004). Cognitive-discursive study of metaphor in media texts. Media language as an object of interdisciplinary research. Moscow. T. 2. P. 175-197. (In Russian)
9. Chudinov A. P. (2013). International and national in metaphorical modeling of reality. Political communication: materials of the international. scientific conf. / Ch. ed. A. P. Chudinov; Ural State Pedagogical University. Yekaterinburg. P. 377-384. (In Russian)
10. Chudinov A. P. (2003). Metaphorical mosaic in modern political communication. Yekaterinburg: USPU, 248 p. (In Russian)
11. Cooking light. URL: https://www.cookinglight.com/ (accessed 13 June 2022).
12. Dobrosklonskaya T. G. (2008). Medialinguistics: a systematic approach to the study of the language of the media (Modern English media speech). Moscow: Flinta: Nauka, 264 p. (In Russian)
13. Glazunova O. I. (2000). Logic of metaphorical transformations. St. Petersburg: Publishing house “Peter”, 190 p. (In Russian)
14. Healthy food guide. URL: https://www.healthyfood.com/ (accessed 13 June 2022).
15. Khakhalova S. A. (2011). Metaphor in aspects of language, thinking and culture. Irkutsk: IGLU, 292 p. (In Russian)
16. Kostomarov V. G. (1999). Linguistic taste of the era. From observations on the speech practice of the mass media. Moscow: MGU, 319 p. (In Russian)
17. Kostyaev A. I. (2012). Taste metaphors and images in culture. Moscow: Librokom, 160 p. (In Russian)
18. Kövecses Z. (2005). Metaphor in Culture: Universality and Variation. Cambridge University Press, 314 p.
19. Kövecses Z. (2002). Metaphor: A Practical Introduction. New York, Oxford: Oxford University Press, 400 p.
20. Kozhemyakin E. A. (2010). Mass communication and media discourse: towards research methodology. Scientific Bulletin of the Belgorod State University. Series: Humanities. 2 (83): 13-21. (In Russian)
21. Lakoff, J., Johnson, M. (2004). Metaphors we live by / trans. A. N. Baranova and A. V. Morozova; ed. and with preface. A. N. Baranova. Moscow: Editorial URSS, 256 p. (In Russian)
22. Lisitskaya L. G. (2008). Media text in linguistic and functional aspects. Bulletin of the University of the Russian Academy of Education. 3: 22-25. (In Russian)
23. Melnik G. S. (2012). Media text as an object of linguistic research. Journalistic Yearbook. 1: 27-29. (In Russian)
24. Miletova E. V. (2014). Metaphorical models with the participation of adjectives, implemented in modern English-language religious discourse. Philologos. 20 (1): 41-50. (In Russian)
25. Miletova E. V. (2020). Qualitative vocabulary as a means of verbalization of evaluation (on the material of English-language texts in the field of art). Professional communication: topical issues of linguistics and methodology. 13: 200-205. (In Russian)
26. Miletova, E. V., Chalaya, Yu. P. (2022). The process of metaphorization in the media discourse (on the material of the British newspaper The Guardian). Professional communication: topical issues of linguistics and methodology. 15: 125-134. (In Russian)
27. Musolff A., Zinken J. (2009). Metaphor and Discourse. Palgrave Macmillian, UK. 270 p.
28. Olive. URL: https://www.olivemagazine.com/ (accessed 13 June 2022).
29. Semino E. (2008). Metaphor in Discourse. Cambridge: Cambridge University Press, 247 p.
30. Sklyarevskaya G. I. (1993). Metaphor in the language system. St. Petersburg: Nauka, 151 p. (In Russian)
31. Slavkin V. V. (2005). Journalistic text in a dynamic aspect. Bulletin of Moscow University. Series 10. Journalism. 2: 16-20. (In Russian)
32. Smetanina S. I. (2002). Media text in the system of culture (dynamic process in the language and style of journalism at the end of the 20th century). St. Petersburg: V.A. Mikhailov Publishing House, 382 p. (In Russian)
33. Solganik G. Ya. (2001). Author as a style-forming category of journalistic text. Bulletin of Moscow University. Series 10. Journalism. 3: 74-83. (In Russian)
34. Solganik G. Ya. (2005). On the definition of the concepts of “text” and “media text”. Bulletin of Moscow University. Series 10. Journalism. 2: 7-15. (In Russian)
35. Speciality food. URL: https://www.specialityfoodmagazine.com/ (accessed 13 June 2022).
36. Yurkov E. E. (2011). Metaphor as a model of national worldview. Russian language abroad. 4: 117-124. (In Russian)
Review
For citations:
Akbaeva F.B. Mass media text on healthy nutrition as a metaphorically marked sphere (based on the English language). Crede Experto: transport, society, education, language. 2022;(4):99-115. (In Russ.) https://doi.org/10.51955/2312-1327_2022_4_99
Views:
17
JATS XML
Email this article 