UDC 338.45 BBK 65.9.050

Chokoj V. Z.

Economic difficulties in air transportation in Russia over the recent years as well as particular problems of flight safety require exploring and actuating latent reserves of efficiency. One of the reserves can be real control of operation reliability of aircraft and ground-based elements of air transport systems. The control proposes solving the problems one of which is correct software formation for reliability multiple-aspect estimate with incomplete censored data. The estimate involves a certain problem especially for the staff having insufficient mathematical and computer training. The article announces the packet of tool skins for non-parametric estimate of reliability by means of ECM.

Key words: reliability, reliability indices, aircraft equipment, non-parametric estimate, censored data

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UDC 338.45 BBK 65.9.050

Chokoj V. Z.

Currently, some Russian airlines face certain difficulties both in economics and in flight safety. This is caused by, among other things, insufficient operating reliability of aviation equipment and certain problems in issues of aircraft diagnostics. First of all this concerns the well-timed correct technical diagnosis of aircraft with short residual life as well as new types of aircraft for which airlines don’t have enough maintenance experience.

The article considers computer tools which enable to make decisions on the current technical condition of aircraft equipment taking into account actual conditions and technical policy of the airlines. The mathematical apparatus of the proposed tools is based on the sequential Wald-type analysis, Bayesian treatment, criteria of statistic decisions.

Key words: reliability, technical diagnosis, aviation equipment, sequential analysis, Bayesian treatment, statistic decisions.

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UDC 629.118 BBK 39.0

Martin Vlkovský, Kateřina Pochobradská, Pavel Foltin

The paper deals with cargo security in regards to specific (off-)road conditions and normative assumption. The importance to know real size of inertial forces for the securing cargo is discussed. On an illustrative example, based on relevant technical standards, the possible deviations of real size of the inertial force (acceleration coefficients) with presumed are compared.

Key words: off-road transport; material handling, cargo security; inertial forces; acceleration coefficients

Martin Vlkovský, Kateřina Pochobradská, Pavel Foltin

Brno, Česká republika

PŘEPRAVA V TERÉNU A ZAJIŠTĚNÍ NÁKLADU 

Článek se zabývá zajištěním nákladu v souvislosti se specifickými podmínkami při silniční přepravě (i mimo komunikace) a předpoklady uvedenými v technických normách. Rozebírá význam znalosti setrvačných sil pro volbu fixačního prostředku a způsobu upevnění. Na ilustrativním příkladu jsou porovnány možné odchylky skutečných hodnot setrvačných sil (koeficientů zrychlení) s předpokládanými, které vychází z příslušných norem.

Klíčová slova: terénní přeprava; manipulace s materiálem; zajištění nákladu; setrvačné síly; koeficienty zrychlení.

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UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

The correspondence between A. P. Chekov and A. M. Gorky took place in 1898’s autumn. In this correspondence the first play a role as an instructor to the second. Still later this correspondence became friendly and equivalent.

Key words: A.P. Chekov, A.M. Gorky, correspondence, teacher, pupil, literature, content, form.

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UDC 391.2:687.12 BBK 63.5(3)

Zalevskaya Y. S.

This article examines transformation of the national women’s costume – «cheongsam» in different historical periods, defines the role of European culture in its evolution and future development prospects of traditional dress as an object of cultural heritage.

Key words: cheongsam; evolution; women’s clothing; China; European fashion; traditional dress.

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UDC 81’272 BBK 81.0

Kolmogorova A. V., Andrianova O. V.

The article discusses the speech genres prevailing in the communication of mothers in the form of Internet communication. The article presents the results of the analysis of the forum posts where mothers talk on everyday topics. The author identifies the mostcommon speech genres in this kind of Internet communication.

Keywords: Internet forum, Internet communication, speech genre, mothers’ communication, genre variability.

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UDC 81-114.2 BBK 81.2-2

Alica Hurtová

Banská Bystrica, Slowakei

The submitted paper highlights the link between language and culture and the role of cultural knowledge in the lexicon. It deals with plant names regarding their motivation, which is frequently connected with cultural traditions and the use of plants, and introduces the classification of culturally conditioned plant names as well as illustrative examples in Germanic, Slavic and other languages.

Key words: plant names, motivation, usage, cultural tradition, cultural linguistics

CULTURAL LINGUISTICS AM BEISPIEL DER PFLANZENLEXIK

Der Beitrag betont die Verbindung zwischen Sprache und Kultur und die Rolle des kulturellen Wissens im Lexikon. Er beschäftigt sich mit Pflanzennamen in Bezug auf ihre Motivation, die vielfach mit kulturellen Traditionen und der konkreten Verwendung von Pflanzen zusammenhängt, und stellt die Klassifikation von kulturell bedingten Pflanzennamen sowie illustrative Beispiele in germanischen, slawischen und anderen Sprachen vor.

Schluesselwörter: Pflanzennamen, Motivation, Verwendung, kulturelle Tradition, Cultural Linguistics

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UDC 811.13 BBK 81.471.1-5

Vikulova L. G., Makarova I. V., Melekhina Y. A., Osipovich K. B.

The article is devoted to Paris metro and its communicative areas. The work presents the linguistic research, which reveals the role of the iconic metro stations names in the formation of the world national picture.

Key words: Paris metro, iconic name, axiological landmark, the cultural landscape of the capital.

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UDC 81-133 B81.41

Varnavskaia E. V., Varnavsky V. S.

The present article deals with the key attributes of terminology of civil building discourse. The article presents results of a descriptive analysis of Russian terminological lexicon, discusses national peculiarities and distinctive features of civil building terminology. It is also focused on the Russian specific features of terms, derived from the Slavic derivatives bases.

Keywords: terminology, civil building discourse, professional discourse, terminology of civil building discourse, term, terminology of constructions.

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UDC 811.112.2 BBK 81.432.4

Bogatova T. N.

This article is devoted to the examination of the phenomenon “euphemisation” of the units of language in the context of political discourse in German.

During the article, the author sets problems: to study the nature of the euphemism and discourse in wide and narrow sense; to analyse empiric material with the help of the method of the definitional analysis.

Key words: euphemism, groups of the euphemisms, political discourse, method of definitional analysis.

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UDC 811.512.122’36 BBK 81.63.24-2

Alkebaeva D. A.

At present the functionality of the modern Kazakh language requires considering from the viewpoint of the actual anthropological paradigm. The modern scientific research should focus on functionality. In the general theory of language the comprehensive research of functional grammar was conducted. For more thorough, deep exploration of the scientific concepts related to the notions and categories of functional grammar one must pay attention to their ontological foundation. Modern sciences are in the near-border area and have a lot of common points. Basic fundamental categories and concepts of functional grammar derive from philosophical concepts. The human factor in the language serves to apply the knowledge of reality through thinking and linguistic consciousness which are, in turn, necessary for the construction of speech by grammar laws. In the speech act the basis of a speaker’s informative representations of reality is generated. The article reviews the subject, concepts, categories and scientific concepts of functional grammar the basis of which is in the philosophical ontology.

Key words: the theory of speech acts, being, categories and notions of functional grammar, functional-semantic field, categorical situation.

* Статья публикуется в авторской редакции

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UDC 81ꞌ42 BBK 81.63.24-72

Muhtarova Sh. M.

The article examines linguo-personal hypothesis in the modern linguistics. The special attention is paid to the basic sources of speech culture and simultaneously lingua-personal hypothesis of the terms formation. The analysis shows that anatomic terminology is characterized by use of the whole system of the lingua-personality hypothesis. The authors present the most typical models confirming the systemacity of the lingua-personality hypothesis in different social layers.

Keywords: lingua-personal hypothesis, culture of speech, different social layers, language personality, differential approach.

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UDC 004.588 BBK 74.5

Chokoj V. Z.

The current situation in Russian airlines dictates wide use of foreign aircraft, including single-aisle Airbus aircraft. This requires, among other things, adequate training of maintenance personnel under the conditions of limited access to real aircraft. So, new technologies and training devices as electronic procedure trainers become more accepted.

The article considers functional capabilities and interface solutions for Speller-AMM module designed to train specialists to deal with controls in the cockpit and other aircraft compartments. The article presents the materials on practical use of the module in the educational process at Moscow State Technical University, Irkutsk branch.

Key words: Airbus A320, procedure trainer, training of aircraft staff, Speller-AMM module.

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UDC 37.022 BBK 74.58:73

Khlyzova N. Ju

The article deals with pedagogical methods used to form media competence of the person in the integrated process of media education and foreign language learning. It describes the optimization of these methods and the rationale for their selection. It provides practical experience in implementing of method complex to form media competence of the person at the lesson of a foreign language through the creation of media educational environment, aimed to form and develop media knowledge, media skills and media relations, as well as linguistic, socio-cultural and communicative competence of students.

Keywords: pedagogical method; media competence; media education; foreign language; media educational environment; Web quest; Web portfolio.

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UDC 316.77:001.8 BBK 60.55.325.1:60.55.57

Chelysheva I. V.

The article deals with modern strategic directions of domestic media pedagogy. The author studies the problems of the use of projective activity in media education.

Keywords: media, media culture, media education, active forms of teaching, projection.

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UDC 004:[316.3:008] BBK 74.58:73

Muryukina E. V.

This article covers the comparative analysis of sites on media criticism in Belarus and Ukraine. The research showed that the Internet resources on media criticism in these countries have similarities (target audience, themes, genres of media criticism) as well as differences (differentiation of purposes, the aspects of problem interpretations).

Keywords: websites on media criticism, Belarus, Ukraine, audience, genres, media education resource, comparative analysis.

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UDC 81-139 BBK 81.411.2-5

Seliverstova L. N., Levitskaya A. A.

The article presents some research results of prominent Russian media critics’ speech behaviour (K. Razlogov, A. Korochensky, R. Bakanov) based on the method of a modified content analysis of their scientific texts and journalistic articles within the framework of implicit pragmatic linguistics. On the basis of quantitative data the fragments of speech portraits critics’ are compiled. Features of their verbal behavior stemming from individual experiences and speech -related standards of journalistic and scientific genres, as well as based on their personal characteristics, are specified.

Key words: media criticism, media education, speech behaviour, pragmalinguistics, speech strategy, speech portrait.

* This article is written within the framework of a study supported by the grant of the Russian Science Foundation (RSF). Project № 14-18-00014 “Synthesis of media education and media criticism in the preparation of future teachers”, performed at Taganrog Management and Economics Institute.

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UDC 378.147.33 BBK 74.202.684

Artemiev I. T., Davydova E. M., Nelunova E. D.

The article deals with the innovative activity of teachers as innovation – improvement of teaching foreign languages based on network technologies. The process of modernization proceeds according to the requirements of Federal State Educational Standards, it solves the problems to integrate electronic training and form common cultural competences of students.

Keywords: common cultural competences, LMS MOODLE, pedagogical innovatics, innovative activity, competence approach.

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UDC 336.77 BBK 65.9(2)262

Popova L. V., Maslova I. A., Konkina T. A.

The article deals with the problems of the modern consumer credit market and ways to solve them. It defines the essence of consumer loan, its characteristics, types, advantages and disadvantages of using credit when buying goods. It gives an overview of the standard and legal base regulating the questions of consumer crediting.

Keywords: loan, bank, collectors, cost of credit.

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UDC 372.880(075.83) BBK 81.2Рус

Romanova L. Y.

The article deals with museums as a treasure trove of culture. It shows that people can use their huge scientific and creative potential to solve issues of education and upbringing of the younger generation. The museums can be invaluable to educate children and help them become creative.

Keywords: museum, education, cultural and educational environment, intellectual skills, creative abilities.

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UDC 37.014 BBK 85.31

Chenskih A. D.

The article deals with the experience of training in State Budgetary Institution of Vocational Education of the Irkutsk Region “Irkutsk College of Automobile Transport and Road Construction” with a specialization in “Design” by means of exhibition activities.

Key words: exhibition activity, training, the future designer, the educational process, exhibition, self-expression.

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UDC 378(045) BBK 74.200

Marinchenko D. N.

The author shares his experience in career-guidance of «Irkutsk College of Automobile Transport and Road Construction». In the article the results of the study of motives of the applicants are presented. The author also suggests the modern concept of pre-professional orientation of young people which is based on the study of their needs and includes the effective forms of career guidance.

Key words: career guidance, pre-professional orientation, profession, professional education, choice of profession.

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UDC 159.95 BBK 88.6

Luchnikova A. A., Nikitina E. A.

This article is the analysis of psychological and pedagogical literature which deals with the generalization of knowledge of features of intellectual development of primary schoolchildren through various views of scientists. A transition is being made to the conclusion that mental abilities of primary schoolchildren have stronger potential in digestion of abstract material, than it still was considered.

Key words: ideation; intellect; intellectual abilities; primary schoolchildren; psychical processes; mental activity; cognitive activity.

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UDC 37.018.1 BBK 74.902

Ayrapetova V. V.

The article deals with the role of the modern family in the formation of personality. It highlights the main directions to solve the problem of optimization of family relations. It characterizes the role of a tradition in the process of family education.

Key words: family; family education; formation of personality; traditions.

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UDC 004.738.5 BBK 32.973.202

Baranova V. I.

The article is devoted to the topic of modern information and learning environment. It is based on data of application forms, interchanges conducted among the students of Irkutsk College of Automobile Transport and Road Construction. The main purpose of the study was to collect and analyze data about the educational Internet resources (portals, websites, e-libraries) which students use to prepare their homework and find out the problems associated with the difficulties of choosing the right content in the modern information environment. The article is also provided information about the specificity of students ‘ independent work in the global educational space.

Keywords: independent work of students, information educational environment, educational Internet resources, Internet portals, educational websites, digital libraries, etc.

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UDC 378.02 BBK 74.202

Shmonina N. N.

The article deals with modern approaches to organize pupils’ free work at English lessons according to the purposes and requires of National (Federal) Education Standards by means of new information and telecommunication technologies, that can enlarge traditional methods to manage and control free work. It shows new information and telecommunication technologies as a form to organize pupils’ free work, they have huge didactic potential and focus not only on subject, but also metasubject and personal results. According to the concept of National (Federal) Education Standards, subject, metasubject and personal results of studying cannot be separated from each other, they are a triune issue of modern education, so it is necessary to organize pupils’ free work according to these new trends of modern education.

Keywords: free work, pupils, English lessons, information technologies, telecommunication technologies, National (Federal) Education Standards, subject results, metasubject results, personal results.

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