Publisher's abstract on the back cover of the book as a promotional text
https://doi.org/10.51955/23121327_2022_1_181
Abstract
This article is devoted to publishing abstracts to works of art. The abstract can be considered a promotional text that helps the reader to choose and familiarize himself with the composition. The article discusses the communicative strategies that publishers use to provide a deeper understanding the text of the annotation on the back cover of the book. The self-presentation of the author and the attractiveness of the abstract are the most frequently used methods of attracting the reader in the texts of annotations on the back cover of works of art.
About the Author
Kristina A. Kuznetsova
Moscow City University
Russian Federation
Russian Federation
assistant of Department of Roman philology,
Institute of Foreign Languages
Maliy Kazenniy per., 5б, Moscow, 105064
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Review
For citations:
Kuznetsova K.A. Publisher's abstract on the back cover of the book as a promotional text. Crede Experto: transport, society, education, language. 2022;(1):181-195. (In Russ.) https://doi.org/10.51955/23121327_2022_1_181
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