AXIOLOGICAL STRATEGIES IN MEDIA DISCOURSE
https://doi.org/10.51955/2312-1327_2024_3_157
Abstract
The article explores axiological strategies as tools of modelling pragmatic effects in popular-science and educational media discourses. The paper highlights the influencing potential of educational and popular science media texts. The empirical material analysis reveals the basic means of realizing the following axiological strategies: critical, optimizing and futurological.
About the Authors
N. N. Kazydub
Krasnoyarsk State Pedagogical University named after V. P. Astafiev
Russian Federation
Russian Federation
Nadezhda N. Kazydub, Doctor of Sciences (Philology), Professor
89, Ada Lebedeva street, Krasnoyarsk, 660049
A. B. Timosheva
Krasnoyarsk State Pedagogical University named after V. P. Astafiev
Russian Federation
Russian Federation
Anna B. Timosheva, post-graduate student
89, Ada Lebedeva street, Krasnoyarsk, 660049
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Review
For citations:
Kazydub N.N., Timosheva A.B. AXIOLOGICAL STRATEGIES IN MEDIA DISCOURSE. Crede Experto: transport, society, education, language. 2024;(3):157-166. (In Russ.) https://doi.org/10.51955/2312-1327_2024_3_157
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