Axiological parametrization as a means of image of the future construal in discourse of glossy magazines
https://doi.org/10.51955/2312-1327_2023_4_116
Abstract
The article presents the description of axiological parametrization as an instrument of the image of the future construal in glossy fashion magazines. The aim of the research is substantiated by the value society attaches to the image of the future, on the one hand, and the critical role of media in the modern world, on the other hand. It has been revealed, that in fashion magazines the image of the future takes the form of a trend as a cluster of axiological parameters. In the article three axiological parameters have been identified: brightness, innovation and creativity. The language representations of the image of the future axiological content and its pragmatic force have been described.
About the Authors
N. N. Kazydub
Krasnoyarsk State Pedagogical University named after V.P. Astafyev
Russian Federation
Russian Federation
Nadezhda N. Kazydub, Doctor of Sciences (Philology), Professor
89, Lebedeva Street, Krasnoyarsk, 660049
I. E. Klamer
Krasnoyarsk State Pedagogical University named after V.P. Astafyev
Russian Federation
Russian Federation
Inessa E. Klamer, Postgraduate student
89, Lebedeva Street, Krasnoyarsk, 660049
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Review
For citations:
Kazydub N.N., Klamer I.E. Axiological parametrization as a means of image of the future construal in discourse of glossy magazines. Crede Experto: transport, society, education, language. 2023;(4):116-126. (In Russ.) https://doi.org/10.51955/2312-1327_2023_4_116
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