The problem of professional image as the object of scientific research
UDK 378.2 BBK 74.58 Ts 349
The paper analyzes different approaches to the interpretation of the concept of image. Various attitudes describing the phenomenon of image are discussed: substantial (interpretation of the term) and ontological (procedure) status, explaining the process of its formation. The need for the applied research is stressed in order to find tools and resources to construct a positive image of the social pedagogue /social worker in Russia.
Keywords: image, professional image, social pedagogue, social worker, imagology, social and pedagogical activity.
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