Journalism in XXI century: newsbreak for contemplating

UDC 303.442.4+81-139 BBK 76.006.5+76.01

Ukhova L. V.

The article deals with modern news journalism. It gives the features of journalistic, advertising and PR information and their demarcation. It emphasizes the tendencies of mass media to transform the news into a newsbreak thereby forming public opinion which is necessary for “the initiator”.

Key words: information; features of information; journalism; advertising; PR; fact; news; newsbreak

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