Hypnotic metaphor as an effective lexical tool in professional business discourse

Racheev N. O.

Kozlova E. A.

The article is devoted to the issues of speech influence and interaction, namely the metaphorical conceptualization of reality and the hypnotic potential of а metaphor in professional business discourse. The review of the literature is devoted to metaphors in psychology and linguistics. The experiment of metaphor application in the sphere of small business management is described. The authors come to the conclusion about the effectiveness of hypnotic metaphor usage in management.

Keywords: linguistic manipulation, hypnotic metaphor, human resources management, communication efficiency, persuasive discourse, hypnosis, trance.

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