The study of television media texts in the writings of O. F. Nechay

UDC 004:[316.3:008] BBK 74.58:73

Sosnovskaya Zinaida

This article analyzes the works of famous Belarusian media educator O. F. Nechay about television media texts, their types and functions. According to the represented object, media texts are divided into the game message, documentaries and animated films. O. F. Nechay gives a systematic classification of types and genres of television arts according to the purposes of the Communicator; topic of television messages; target audience; principles of imaginative solutions, used artistic conventions.

Key words: Belarus, O.F. Nechay, television, classification, types, genres, functions, goals, audience.

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