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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">creexp</journal-id><journal-title-group><journal-title xml:lang="ru">Crede Experto: транспорт, общество, образование, язык</journal-title><trans-title-group xml:lang="en"><trans-title>Crede Experto: transport, society, education, language</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2312-1327</issn><publisher><publisher-name>Иркутский филиал ФГБОУ ВО «МГТУ ГА»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.51955/2312-1327_2023_2_63</article-id><article-id custom-type="elpub" pub-id-type="custom">creexp-26</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ДИСКУРС, ДИСКУРСИВНЫЕ ПРАКТИКИ И ТЕКСТ: ВЕКТОРЫ ИССЛЕДОВАНИЯ</subject></subj-group></article-categories><title-group><article-title>Новостной текст политической тематики со структурой «Kebab» (Кебаб) для моно- и двойного адресатов</article-title><trans-title-group xml:lang="en"><trans-title>Political news text with the structure «Kebab» aimed at mono and double addresses</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0227-3689</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Вдовиченко</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Vdovichenko</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Елизавета Анатольевна Вдовиченко, кандидат филологических наукул. Красная, 6 Кемерово, 650000</p></bio><bio xml:lang="en"><p>Elizaveta A. Vdovichenko, Ph.D. in Philology6, Krasnaya St. Kemerovo, 650000</p></bio><email xlink:type="simple">Elizaveta90@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8146-9721</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Каменева</surname><given-names>В. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kameneva</surname><given-names>V. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Вероника Александровна Каменева, доктор филологических наук, профессорул. Красная, 6 Кемерово, 650000</p></bio><bio xml:lang="en"><p>Veronika A. Kameneva, Doctor of Philology, Professor6, Krasnaya St. Kemerovo, 650000</p></bio><email xlink:type="simple">russia_science@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Кемеровский государственный университет<country>Россия</country></aff><aff xml:lang="en">Kemerovo State University<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Кемеровский государственный университет,<country>Россия</country></aff><aff xml:lang="en">Kemerovo State University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>25</day><month>11</month><year>2025</year></pub-date><volume>0</volume><issue>2</issue><fpage>63</fpage><lpage>77</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Вдовиченко Е.А., Каменева В.А., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Вдовиченко Е.А., Каменева В.А.</copyright-holder><copyright-holder xml:lang="en">Vdovichenko E.A., Kameneva V.A.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ce.if-mstuca.ru/jour/article/view/26">https://ce.if-mstuca.ru/jour/article/view/26</self-uri><abstract><p>Исследование восприятия и понимания текста не теряет своей актуальности среди ученых. Появляются новостные тексты, адресованные детям 8-12 лет (моноадресату) и детям-подросткам 10-15 лет (двойному адресату). Их изучение представляет научный интерес, ведь тексты политической тематики не популярны среди данных возрастных категорий. Методом сплошной выборки за период 2013-2022 гг. было отобрано по 50 статей политического характера из франкоязычных журналов «1jour1actu» и «GEO», ориентированных на моно- и двойного адресатов соответственно. Количественный подсчет показал, что среди материала есть статьи, информация в которых изложена по структуре «Kebab» (Кебаб). Чаще такая структура присуща политическим новостям для двойного адресата. В ходе изучения компонентов структуры «Kebab» (Кебаб) было выявлено, что журналист для лучшего восприятия и удержания внимания адресата прибегает не только к основным структурным компонентам («Title» (Заголовок), «Lead» (Вводка), «Subtitles» (Подзаголовки), «Anecdote» (Повествовательный крючок), «Background» (Фон)), но и к инвариантным. Для моноадресата применяется «Nut graf» (Ключевой абзац), чтобы подчеркнуть цель прочтения статьи. В конце новостного текста еще раз используется «Anecdote» (Повествовательный крючок), чтобы неоднократно напомнить о новостном событии.</p></abstract><trans-abstract xml:lang="en"><p>The research of text perception and comprehension does not lose its relevance among scholars. News texts addressed to children 8-12 years old (mono-addresser) and to adolescents 10-15 years old (dual addressee) are being published. Their research is of academic interest because political texts are not popular among these age groups. A total of 50 political articles from the French-language magazines 1jour1actu and GEO, targeting mono- and dual addressees, respectively, were each sampled for the period 2013-2022. The quantitative counting indicated that among the material there are articles with information presented according to the “Kebab” (Kebab) structure. More often this structure is inherent in the political news for the dual addressee. While researching the components of “Kebab” structure, it was revealed that the journalist for better perception and retention of the addressee’s attention resorts not only to the basic structural components (“Title”, “Lead”, “Subtitles”, “Anecdote”, “Background”), but also to the invariant ones. For a mono-address, “Nut graf” is used to emphasize the purpose of reading the article. At the end of the news text, another “Anecdote” is used to repeatedly recall the news event.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>новостной текст политической тематики</kwd><kwd>воздействие на читателя</kwd><kwd>манипуляция вниманием</kwd><kwd>структура новостного текста «Kebab» (Кебаб)</kwd></kwd-group><kwd-group xml:lang="en"><kwd>political news text</kwd><kwd>influence on the reader</kwd><kwd>manipulation of attention</kwd><kwd>structure of the news text “Kebab”.</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Алиева Т. И. Развитие творческого восприятия литературных произведений у детей среднего дошкольного возраста: автореф. дис. … канд. пед. наук: 13.00.01 / Т. И. Алиева. М., 1991. 20 с.</mixed-citation><mixed-citation xml:lang="en">Aliyeva, T. I. 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